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Showing posts with label business education. Show all posts
Showing posts with label business education. Show all posts
Tuesday, November 23, 2010
Wednesday, March 31, 2010
Gross Reality's Mar 23 Show w/ Jim McManus & Judy Fortin: Adapting to the Changing Media Industry
On the March 23rd broadcast (below) of "Gross Reality," Steve Gross discussed the changing Media industry by technology and digital communication with Jim McManus, Executive VP & Judy Fortin, VP of NewsCertified Exchange.
Steve Gross is the executive director of Business Builders Team and a founding partner of HLB Member HLB Gross Collins. His radio show is dedicated to helping businesses and individuals survive and prosper in good & bad economic times. Steve opens every show with the theme of "the Good, the Bad, & the Ugly," a platform for the latest economic news.
Listen live to "Gross Reality" every Wednesday at 5 pm ET on America's Web Radio!
Click here to listen to Gross Reality:
Click here to go to the Show Notes page for this broadcast. Click here to find show notes and more information on Gross Reality. Podcasts of Gross Reality are available for download at iTunes...listen to Gross Reality on your iPhone, iPod, or desktop!
Jim McManus is a founder and Executive Vice President at NewsCertified, where his business strategy experience has helped him build the original NewsCertified concept into a formidable venture over the past two years. Prior to NewsCertified, Jim launched and led the strategy practice at a 110-person consulting firm. He also co-founded Business Strategy Partners, a consultancy that served Fortune 500 clients, including Microsoft, and launched Enviromedix, a marketer of environmentally-safe products. As a management consultant at Deloitte & Touche, Jim’s activities included turnaround and post-acquisition projects, culminating in the launch of WorldCrest, an online exchange funded by KKR. He holds an MBA with honors from Columbia University.
Following a 19-year career as an award-winning anchor and correspondent for the CNN network group, Judy Fortin joined NewsCertified in April 2009 as a Vice President, helping to drive senior-level business development activities and organizing journalist outreach. Most recently, she reported for CNN's Medical Unit, filing daily television and Internet stories on consumer-related health news. Prior to that, she served as an anchor for Headline News, where she covered some of the biggest domestic and international news events of the past two decades. A proven team leader, Judy brings to NewsCertified an excellent reputation, a superb knowledge of the broadcast network industry, and a passion for helping link well-prepared experts with journalists from around the world. She earned a Bachelor of Arts degree in government and French from Bowdoin College in Brunswick, Maine.
Steve Gross is the executive director of Business Builders Team and a founding partner of HLB Member HLB Gross Collins. His radio show is dedicated to helping businesses and individuals survive and prosper in good & bad economic times. Steve opens every show with the theme of "the Good, the Bad, & the Ugly," a platform for the latest economic news.
Listen live to "Gross Reality" every Wednesday at 5 pm ET on America's Web Radio!
Click here to listen to Gross Reality:
Click here to go to the Show Notes page for this broadcast. Click here to find show notes and more information on Gross Reality. Podcasts of Gross Reality are available for download at iTunes...listen to Gross Reality on your iPhone, iPod, or desktop!
Jim McManus is a founder and Executive Vice President at NewsCertified, where his business strategy experience has helped him build the original NewsCertified concept into a formidable venture over the past two years. Prior to NewsCertified, Jim launched and led the strategy practice at a 110-person consulting firm. He also co-founded Business Strategy Partners, a consultancy that served Fortune 500 clients, including Microsoft, and launched Enviromedix, a marketer of environmentally-safe products. As a management consultant at Deloitte & Touche, Jim’s activities included turnaround and post-acquisition projects, culminating in the launch of WorldCrest, an online exchange funded by KKR. He holds an MBA with honors from Columbia University.
Following a 19-year career as an award-winning anchor and correspondent for the CNN network group, Judy Fortin joined NewsCertified in April 2009 as a Vice President, helping to drive senior-level business development activities and organizing journalist outreach. Most recently, she reported for CNN's Medical Unit, filing daily television and Internet stories on consumer-related health news. Prior to that, she served as an anchor for Headline News, where she covered some of the biggest domestic and international news events of the past two decades. A proven team leader, Judy brings to NewsCertified an excellent reputation, a superb knowledge of the broadcast network industry, and a passion for helping link well-prepared experts with journalists from around the world. She earned a Bachelor of Arts degree in government and French from Bowdoin College in Brunswick, Maine.
Tuesday, March 16, 2010
Business Builders Team Business Seminar - Create and Maximize Your Company's Internet Presence
The next Business Builders Team Business Seminar is tomorrow, March 17 and will feature Scott Anderton, Founder of Adzoo.com.
Many businesses are lost in a sea of online information. Separating from the crowd in terms of online exposure and search marketing can be an overwhelming task. With the shift in the market moving away from traditional forms of exposure, success for a business owner today means navigating and maximizing online marketing for continued visibility.
With the many different methods of trying to achieve this, simplifying the options and accessing the tools to achieve web presence can give business owners the power they need to build their internet existence and become a highly recognizable and identifiable player in our virtual world.
This seminar will be on Wednesday, March 17 in Buckhead, directly across from Lenox Mall. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please contact klaconi(at)grosscollins(dot)com for more information or to reserve your space!
Scott Anderton has spent his career developing and training sales teams in several direct sales companies over the last 15 years. He has used his expertise to attract and develop some of the brightest leaders in multiple industries, including telecommunications, financial services and advertising.
In 2009, Scott became the National Sales Director for AdzZoo. The company’s focus is to reconnect local businesses with local customers by offering complete online campaigns to give these businesses more exposure and customers through the Internet.
Scott Anderton has served as a role model by providing strategic oversight and motivation to sales forces, yet he also contributes to the collective good of the community by serving as a deacon of Germantown Baptist Church in Germantown, TN, providing hands on help with local inner-city ministries, Fellowship of Christian Athletes, and assisting with numerous volunteer efforts at his church and other outreach programs.
Many businesses are lost in a sea of online information. Separating from the crowd in terms of online exposure and search marketing can be an overwhelming task. With the shift in the market moving away from traditional forms of exposure, success for a business owner today means navigating and maximizing online marketing for continued visibility.
With the many different methods of trying to achieve this, simplifying the options and accessing the tools to achieve web presence can give business owners the power they need to build their internet existence and become a highly recognizable and identifiable player in our virtual world.
This seminar will be on Wednesday, March 17 in Buckhead, directly across from Lenox Mall. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please contact klaconi(at)grosscollins(dot)com for more information or to reserve your space!
Scott Anderton has spent his career developing and training sales teams in several direct sales companies over the last 15 years. He has used his expertise to attract and develop some of the brightest leaders in multiple industries, including telecommunications, financial services and advertising.
In 2009, Scott became the National Sales Director for AdzZoo. The company’s focus is to reconnect local businesses with local customers by offering complete online campaigns to give these businesses more exposure and customers through the Internet.
Scott Anderton has served as a role model by providing strategic oversight and motivation to sales forces, yet he also contributes to the collective good of the community by serving as a deacon of Germantown Baptist Church in Germantown, TN, providing hands on help with local inner-city ministries, Fellowship of Christian Athletes, and assisting with numerous volunteer efforts at his church and other outreach programs.
Tuesday, March 9, 2010
Business Builders Team Business Seminar - Create and Maximize Your Company's Internet Presence
The next Business Builders Team Business Seminar is Wednesday, March 17 and will feature Scott Anderton, Founder of Adzoo.com.
Many businesses are lost in a sea of online information. Separating from the crowd in terms of online exposure and search marketing can be an overwhelming task. With the shift in the market moving away from traditional forms of exposure, success for a business owner today means navigating and maximizing online marketing for continued visibility.
With the many different methods of trying to achieve this, simplifying the options and accessing the tools to achieve web presence can give business owners the power they need to build their internet existence and become a highly recognizable and identifiable player in our virtual world.
This seminar will be on Wednesday, March 17 in Buckhead, directly across from Lenox Mall. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please contact klaconi(at)grosscollins(dot)com for more information or to reserve your space!
Scott Anderton has spent his career developing and training sales teams in several direct sales companies over the last 15 years. He has used his expertise to attract and develop some of the brightest leaders in multiple industries, including telecommunications, financial services and advertising.
In 2009, Scott became the National Sales Director for AdzZoo. The company’s focus is to reconnect local businesses with local customers by offering complete online campaigns to give these businesses more exposure and customers through the Internet.
Scott Anderton has served as a role model by providing strategic oversight and motivation to sales forces, yet he also contributes to the collective good of the community by serving as a deacon of Germantown Baptist Church in Germantown, TN, providing hands on help with local inner-city ministries, Fellowship of Christian Athletes, and assisting with numerous volunteer efforts at his church and other outreach programs.
Many businesses are lost in a sea of online information. Separating from the crowd in terms of online exposure and search marketing can be an overwhelming task. With the shift in the market moving away from traditional forms of exposure, success for a business owner today means navigating and maximizing online marketing for continued visibility.
With the many different methods of trying to achieve this, simplifying the options and accessing the tools to achieve web presence can give business owners the power they need to build their internet existence and become a highly recognizable and identifiable player in our virtual world.
This seminar will be on Wednesday, March 17 in Buckhead, directly across from Lenox Mall. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please contact klaconi(at)grosscollins(dot)com for more information or to reserve your space!
Scott Anderton has spent his career developing and training sales teams in several direct sales companies over the last 15 years. He has used his expertise to attract and develop some of the brightest leaders in multiple industries, including telecommunications, financial services and advertising.
In 2009, Scott became the National Sales Director for AdzZoo. The company’s focus is to reconnect local businesses with local customers by offering complete online campaigns to give these businesses more exposure and customers through the Internet.
Scott Anderton has served as a role model by providing strategic oversight and motivation to sales forces, yet he also contributes to the collective good of the community by serving as a deacon of Germantown Baptist Church in Germantown, TN, providing hands on help with local inner-city ministries, Fellowship of Christian Athletes, and assisting with numerous volunteer efforts at his church and other outreach programs.
Tuesday, December 1, 2009
Business Builders Team Business Seminar - Tomorrow, Dec. 2 - Succeeding in the "Cloud" w/ Jerry Huskins
The next Business Builders Team Business Seminar is tomorrow, December 2, and will feature Jerry Huskins, Managing Director & Co-Founder of Astadia, Inc.
Succeeding in the Cloud: Boost Your Power & Drop Your Costs
All the latest buzz in the IT arena surrounds Cloud Computing and Virtualization and many businesses are already heading that direction. Learn what it's all about, how it can and will impact your business, and how you can decrease your expenses while increasing the power of your technology.
Cloud Computing for IT Effectiveness
With many applications and platforms available today, it can be challenging for business owners to navigate options and maintain consistency in information from one technology to the next.
Minimize hardware and complicated software needs and see tremendous gains in efficiency paired with notable reduction of expense. Lead your business to more effective outreach, more effective sales activity, reduced overhead, and increased profitability.
This seminar will be on Wednesday, December 2nd in Buckhead, directly across from Lenox Mall. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please contact klaconi(at)grosscollins(dot)com for more information or to reserve your space!
Jerry Huskins has 26 years of experience growing, investing, founding and buying technology enabled businesses. His focus is on corporate development, business process modeling, software development, out-sourced CFO services, valuation, accounting and venture equity and debt.
Astadia is an international management and technology solutions firm that helps businesses become more productive in sales, marketing, customer support and employee performance.
Succeeding in the Cloud: Boost Your Power & Drop Your Costs
All the latest buzz in the IT arena surrounds Cloud Computing and Virtualization and many businesses are already heading that direction. Learn what it's all about, how it can and will impact your business, and how you can decrease your expenses while increasing the power of your technology.
Cloud Computing for IT Effectiveness
With many applications and platforms available today, it can be challenging for business owners to navigate options and maintain consistency in information from one technology to the next.
Minimize hardware and complicated software needs and see tremendous gains in efficiency paired with notable reduction of expense. Lead your business to more effective outreach, more effective sales activity, reduced overhead, and increased profitability.
This seminar will be on Wednesday, December 2nd in Buckhead, directly across from Lenox Mall. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please contact klaconi(at)grosscollins(dot)com for more information or to reserve your space!
Jerry Huskins has 26 years of experience growing, investing, founding and buying technology enabled businesses. His focus is on corporate development, business process modeling, software development, out-sourced CFO services, valuation, accounting and venture equity and debt.
Astadia is an international management and technology solutions firm that helps businesses become more productive in sales, marketing, customer support and employee performance.
Monday, November 30, 2009
Business Builders Team Business Seminar Dec. 2 - Succeeding in the Cloud w/ Jerry Huskins
The next Business Builders Team Business Seminar is Wednesday, Dec 2, and will feature Jerry Huskins, Managing Director & Co-Founder of Astadia, Inc.
With many applications and platforms available today, it can be challenging for business owners to navigate options and maintain consistency in information from one technology to the next.
Cloud-based business applications can drive a company toward increased efficiency and reduced overhead. By embracing change and operating in the cloud, businesses can minimize hardware and complicated software needs and see tremendous gains in efficiency paired with notable reduction of expense.
This seminar will be on Wednesday, December 2nd in Buckhead, directly across from Lenox Mall. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please contact klaconi(at)grosscollins(dot)com for more information or to reserve your space!
Jerry Huskins has 26 years of experience growing, investing, founding and buying technology enabled businesses. His focus is on corporate development, business process modeling, software development, out-sourced CFO services, valuation, accounting and venture equity and debt.
Astadia is an international management and technology solutions firm that helps businesses become more productive in sales, marketing, customer support and employee performance.
With many applications and platforms available today, it can be challenging for business owners to navigate options and maintain consistency in information from one technology to the next.
Cloud-based business applications can drive a company toward increased efficiency and reduced overhead. By embracing change and operating in the cloud, businesses can minimize hardware and complicated software needs and see tremendous gains in efficiency paired with notable reduction of expense.
This seminar will be on Wednesday, December 2nd in Buckhead, directly across from Lenox Mall. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please contact klaconi(at)grosscollins(dot)com for more information or to reserve your space!
Jerry Huskins has 26 years of experience growing, investing, founding and buying technology enabled businesses. His focus is on corporate development, business process modeling, software development, out-sourced CFO services, valuation, accounting and venture equity and debt.
Astadia is an international management and technology solutions firm that helps businesses become more productive in sales, marketing, customer support and employee performance.
Tuesday, November 10, 2009
Business Builders Team Business Seminar Nov 11 - Embrace and Adapt in an Economic War Zone w/ Karen McClelland
The next Business Builders Team Business Seminar is tomorrow, Nov. 11, and will feature Karen McClelland, Business Regeneration Practice Leader, HLB Gross Collins, P.C.
Our current economy presents many dangers as well as opportunities for businesses. In challenging times, a business owner must proactively seek new and different operating methods. By rethinking the business model and incorporating new techniques, businesses can embrace the global business challenges of today and focus on achieving accelerated bottom line growth.
Through a unique pyramid approach incorporating enterprise transformation, change integration, value process improvement and other specialized tools and techniques, a business can begin revamping and regenerating toward sustainable growth.
This seminar will be on Wednesday, November 11th in Buckhead, directly across from Lenox Mall. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please contact klaconi(at)grosscollins(dot)com for more information or to reserve your space!
Karen McClelland has 25 years of experience in delivering profits in the areas of change integration, business regeneration, shared services, supply chain, franchise systems, finance and technology integration. Her executive roles with PricewaterhouseCoopers and IBM provide the depth of expertise required to effectively deliver solutions to companies in retail, distribution, manufacturing and construction. She has successfully led companies in the reinvention of their business model and engaged the company in the solution while transferring best practices to employees.
Our current economy presents many dangers as well as opportunities for businesses. In challenging times, a business owner must proactively seek new and different operating methods. By rethinking the business model and incorporating new techniques, businesses can embrace the global business challenges of today and focus on achieving accelerated bottom line growth.
Through a unique pyramid approach incorporating enterprise transformation, change integration, value process improvement and other specialized tools and techniques, a business can begin revamping and regenerating toward sustainable growth.
This seminar will be on Wednesday, November 11th in Buckhead, directly across from Lenox Mall. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please contact klaconi(at)grosscollins(dot)com for more information or to reserve your space!
Karen McClelland has 25 years of experience in delivering profits in the areas of change integration, business regeneration, shared services, supply chain, franchise systems, finance and technology integration. Her executive roles with PricewaterhouseCoopers and IBM provide the depth of expertise required to effectively deliver solutions to companies in retail, distribution, manufacturing and construction. She has successfully led companies in the reinvention of their business model and engaged the company in the solution while transferring best practices to employees.
Monday, November 2, 2009
Business Builders Team Business Seminar Series - Embrace and Adapt in an Economic War Zone
The next Business Builders Team Business Seminar on Nov 11 will feature Karen McClelland, Business Regeneration Practice Leader, HLB Gross Collins, P.C.
Our current economy presents many dangers as well as opportunities for businesses. In challenging times, a business owner must proactively seek new and different operating methods. By rethinking the business model and incorporating new techniques, businesses can embrace the global business challenges of today and focus on achieving accelerated bottom line growth.
Through a unique pyramid approach incorporating enterprise transformation, change integration, value process improvement and other specialized tools and techniques, a business can begin revamping and regenerating toward sustainable growth.
This seminar will be on Wednesday, November 11th in Buckhead, directly across from Lenox Mall. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please contact klaconi(at)grosscollins(dot)com for more information or to reserve your space!
Karen McClelland has 25 years of experience in delivering profits in the areas of change integration, business regeneration, shared services, supply chain, franchise systems, finance and technology integration. Her executive roles with PricewaterhouseCoopers and IBM provide the depth of expertise required to effectively deliver solutions to companies in retail, distribution, manufacturing and construction. She has successfully led companies in the reinvention of their business model and engaged the company in the solution while transferring best practices to the employees.
Our current economy presents many dangers as well as opportunities for businesses. In challenging times, a business owner must proactively seek new and different operating methods. By rethinking the business model and incorporating new techniques, businesses can embrace the global business challenges of today and focus on achieving accelerated bottom line growth.
Through a unique pyramid approach incorporating enterprise transformation, change integration, value process improvement and other specialized tools and techniques, a business can begin revamping and regenerating toward sustainable growth.
This seminar will be on Wednesday, November 11th in Buckhead, directly across from Lenox Mall. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please contact klaconi(at)grosscollins(dot)com for more information or to reserve your space!
Karen McClelland has 25 years of experience in delivering profits in the areas of change integration, business regeneration, shared services, supply chain, franchise systems, finance and technology integration. Her executive roles with PricewaterhouseCoopers and IBM provide the depth of expertise required to effectively deliver solutions to companies in retail, distribution, manufacturing and construction. She has successfully led companies in the reinvention of their business model and engaged the company in the solution while transferring best practices to the employees.
Tuesday, September 29, 2009
Business Builders Team Seminar Tomorrow! Healthcare Reform: Intelligent Change or Disaster? An Enlightening Look at the Impact on Business
Get excited! Tomorrow is the next Business Builders Team Business Seminar, featuring James Purcell & Mike Cadger of Georgia Healthcare Leadership Council (GHLC). They will share with you their unique perspective on trends, updates and insights for the path that lies ahead.
The impact of our health care system on business is immeasurable. What happens in Washington will have a profound impact on business owners and individuals. What is really going on, where are the flaws, and what are practical options for decreasing costs and improving care?
This seminar will be tomorrow, September 30 at the Terry College Executive Education Center in Buckhead, directly across from Lenox Mall. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please contact klaconi (at) grosscollins.com for more information or to reserve your space!
The impact of our health care system on business is immeasurable. What happens in Washington will have a profound impact on business owners and individuals. What is really going on, where are the flaws, and what are practical options for decreasing costs and improving care?
This seminar will be tomorrow, September 30 at the Terry College Executive Education Center in Buckhead, directly across from Lenox Mall. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please contact klaconi (at) grosscollins.com for more information or to reserve your space!
Tuesday, September 15, 2009
Business Builders Team Business Seminar Series - Healthcare Reform: Intelligent Change or Disaster? An Enlightening Look at the Impact on Business
The next Business Builders Team Business Seminar will feature James Purcell & Mike Cadger of Georgia Healthcare Leadership Council (GHLC). They will share with you their unique perspective on trends, updates and insights for the path that lies ahead.
The impact of our health care system on business is immeasurable. What happens in Washington will have a profound impact on business owners and individuals. What is really going on, where are the flaws, and what are practical options for decreasing costs and improving care?
This seminar will be on September 30 at the Terry College Executive Education Center in Buckhead, directly across from Lenox Mall. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please contact klaconi (at) grosscollins.com for more information or to reserve your space!
The impact of our health care system on business is immeasurable. What happens in Washington will have a profound impact on business owners and individuals. What is really going on, where are the flaws, and what are practical options for decreasing costs and improving care?
This seminar will be on September 30 at the Terry College Executive Education Center in Buckhead, directly across from Lenox Mall. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please contact klaconi (at) grosscollins.com for more information or to reserve your space!
Tuesday, September 8, 2009
Basics Of Social Media ROI
During a #socialmedia chat today on Twitter, it became obvious that a major challenge for the use of social media in business is proving the case that it works. After all, in this economy, resources are limited. The question of ROI comes into play whenever resources must be allocated. A new set of technologies that provides a combination of PR and CRM into one channel clearly should not be ignored. But how does management decide to integrate it into a company's marketing plan? And how to decide if it is working?
From a college course in experimental design comes one important principle: Correlation does not imply causation. Because the tools to measure the success of social media are still being developed, it is difficult to prove a causal relationship. Until tools for social media metrics are more sophisticated and more seamlessly integrated into a company's marketing campaigns and reporting, correlation will be relied upon rather than causation to make the case and to adjust corporate strategy for social media. As slides 35-47 and 49-58 point out, creating a timeline and searching for patterns is, for now, the best way to determine whether the corporate SM strategy is working.
The larger question of how to translate followers and blog subscribers to actual sales is complicated by one confounding variable: What effect does social media have on branding? It is difficult to measure the benefits of customer service, transparency, information, and general "likability" that can be accomplished via Twitter or Blogger. How does the average small business track social media's effect on a brand when it is expensive to create polls and surveys? It is here that the large companies have a leg-up in gauging the effect of their social media strategy on their brand.
Friday, August 14, 2009
Gross Reality's Aug 12 Show w/ Alex Perwich : Leadership in Business
On the August 12th broadcast (below) of "Gross Reality," Steve Gross discussed true leadership in the business environment with Alex Perwich, President of Contained Energy, LLC, an authentic transformational leader and change agent who delivers results that exceed expectations.
Steve Gross is the executive director of Business Builders Team and a founding partner of HLB Gross Collins. His radio show is dedicated to helping businesses and individuals survive and prosper in good & bad economic times. Listen live to "Gross Reality" every Wednesday at 5 pm on America's Web Radio!
Click here to listen to Gross Reality:
Click Here for Show Notes in Word format.
Steve Gross is the executive director of Business Builders Team and a founding partner of HLB Gross Collins. His radio show is dedicated to helping businesses and individuals survive and prosper in good & bad economic times. Listen live to "Gross Reality" every Wednesday at 5 pm on America's Web Radio!
Click here to listen to Gross Reality:
Click Here for Show Notes in Word format.
Thursday, August 6, 2009
Gross Reality's Aug 5 Show w/ Roy Dickson: Real Estate's Effects on Business; Broader Economy
On the August 5th broadcast (below) of "Gross Reality," Steve Gross discussed the past, present, and future of the real estate market with Roy Dickson, President of Parc Communities and Expert Real Estate Developer.
Steve Gross is the executive director of Business Builders Team and a founding partner of HLB Gross Collins. His radio show is dedicated to helping businesses and individuals survive and prosper in good & bad economic times. Listen live to "Gross Reality" every Wednesday at 5 pm on America's Web Radio!
Click here to listen to Gross Reality:
Click Here for Show Notes in Word format.
Steve Gross is the executive director of Business Builders Team and a founding partner of HLB Gross Collins. His radio show is dedicated to helping businesses and individuals survive and prosper in good & bad economic times. Listen live to "Gross Reality" every Wednesday at 5 pm on America's Web Radio!
Click here to listen to Gross Reality:
Click Here for Show Notes in Word format.
Wednesday, August 5, 2009
America's Web Radio Today @ 5!
Be sure to check out Steve Gross' Gross Reality radio show LIVE on America's Web Radio today at 5! His one-hour broadcast is designed to help you navigate the increasing hazards of doing business in this new economy.
Today's guest on Gross Reality is Roy Dickson, President of Parc Communities and Expert Real Estate Developer.
Today's guest on Gross Reality is Roy Dickson, President of Parc Communities and Expert Real Estate Developer.
Monday, August 3, 2009
The Frogger Economy
By Garold L. Markle
Remember the 1980s computer game with the animated frog whose mission was to cross several lanes of fast moving cars? To do so successfully, he had to hop forward twice then move quickly to the right, jump back a space, leap twice forward, sashay to the left and then scurry forward two more spaces – or some other derivation of this frenetic pattern. If the person with the joystick in his hand failed to move fast enough or made an untimely decision to leap left instead of rumble right, the frog was crushed. He was sent back to his place of origin and allowed to start again, this time with big scars and bad memories. A few more of these sad scenarios and the game ended for him completely. And, as you may recall the reward for navigating successfully across five lanes of speeding traffic was more of the same – a whole new set of obstacles traveling at an even faster pace with ever more opportunity to get crushed, drown or die.
Welcome to the Frogger Economy! And this time, the game is for real.
It seems that the economic landscape has changed so completely in the last few months that the primary objective for this game of Life has become survival. Prosperity is not even a stretch goal. Most people, along with the majority of companies that employ them, are not trying to get rich. They’re literally caught in a life and death struggle to stick around long enough for the game to change back to something less scary.
The problem is most of us don’t realize that we’re playing Frogger. And if we do, we don’t know the new rules of the game. Like a deer in the headlights we deal with rapidly approaching danger by freezing in our tracks. If we can’t continue to do what we’re used to doing, we freeze and await our inevitable oncoming destruction.
So, how does one deal with the Frogger Economy? More importantly, how is the leader of a business supposed to act with such a massive rules change? Here are five ideas I’m trying to follow and recommending to those I counsel. I’d be delighted to hear yours.
1. Think small. When big things don’t sell, consider selling lots of little things. What do your customers/prospects want? What can they afford to spend? What have they been asking for that you’ve neglected? Is it possible for you to scale things so that you can sell less to more? Ten $5,000 sales produces the same revenue as one sale at $50,000. Granted, it’s a much different business model, but if no one is buying the large items, moving in this direction might keep you alive until the bigger market returns.
With budgets for training and development being slashed along with headcount a good number of our best prospects for consulting work have been forced to delay bringing us in to help them. Rather than curse our bad luck we decided to offer a train‐the‐trainer program to teach them to install the program themselves. We’re also working on ancillary products that will aid in their home‐made training endeavors. When the market changes, many will have us come back in to help them take their programs to another level. In the mean time, we’re busy and our clients are able to reap the many benefits of our program. Most importantly, we’re not dead in the water. And who knows, we may come to find that this method of introducing our program will allow us to achieve much broader market penetration when more of the traditional consulting work returns.
2. Find Near Money. In a Frogger Economy you don’t have time for a complete business makeover. You certainly don’t have time for R&D. Going to the bank to beg for money will likely consume more resources than it is likely to produce. You need to pick a plan and execute. The primary objective of the plan should be to free up cash flow. Spend less. Make more. Find things to sell.
My daughter, Shanna, is the proud owner of a new restaurant. That’s the good news. Bad news is that she took ownership during the slow season in an area hit hard by the economic downturn. Rather than devoting substantial time to creating a business plan to appeal for operating capital from a local bank (which she may or may not be able to get), Shanna is focused on ways she might create more money now. To supplement her normal traffic, she created a series of “Meal Kits” that allow homemakers to prepare healthy and nutritious meals at home in half an hour or less with minimal fuss and no leftover ingredients. In the same week she conceived of the new product line she had professionally produced commercials running on the local radio station telling everyone all about it. And she traded the radio advertising for a hosted business meeting in her restaurant. Her objective is to find enough Near Money to make it to springtime when business should pick up again. Hop! Hop!
3. Keep your cool. Realize that amidst the danger is endless opportunity. Tight rope walkers don’t look down. They certainly don’t count the jagged rocks below and calculate how long they’ll be lying unconscious before their bloody corpse quits breathing. Rather, they face forward and focus on their happy destination. Glory comes to those who cross the chasm with sense of humor intact.
As most of you know, I speak to a lot of CEO groups. I recently had the pleasure to perform workshops for three Wisconsin TEC led by a savvy veteran chair, Mr. Emeran Leonard. When I asked Emeran how he managed to keep his three groups full during such a turbulent economy, he replied, “They have never needed the group more than in these uncertain times.” In each group Leonard had a sign posted that read, “We elect not to participate in the economic downturn.” Any question why Emeran has full groups?
4. Rally your troops. Don’t toil in obscurity. Don’t fret in isolation. If you go down and your business goes down, so do the people that work with you. Let them share the sense of urgency and understand what is at stake. As Marcus Buckingham says, the best leaders “rally their people toward a more optimistic future.”
When I met with my own staff to discuss the obvious challenges that we and others are facing I couldn’t help but draw an illustration. I drew a stick figure of myself in a small boat rowing furiously upstream away from a fast approaching waterfall. Then I drew three other people in the boat with me who would go over the falls if we didn’t make it. We talked a little bit about what we all had at stake before Gail (my wife and our webmaster) insisted that I put oars in the hands of my boat mates. The picture alone provided a sense of relief. You may be the leader but you certainly don’t have to go it alone. Harness the good ideas and energy of your whole team to significantly increase your chances of survival.
5. Move! Get Hopping! Take your best shot and go. This is no time for slow decisions. Survey the land, assess the dangers and haul froggy tail. As in competitive chess, no move is a move. When time expires your competition takes over. Do something! Do something now!
Whether you like the new game of business or not is irrelevant. You can curse the skies and damn your luck, but that doesn’t increase your likelihood of making it safely to the other side. One day we’ll look at all this drama in the rear view mirror and say “Wow! That was intense!” Hopefully, we’ll be doing that with a feeling of happy nostalgia. We’ll be regaling our grandkids about how we survived the most challenging times in American business history by playing a silly game involving a hyperactive frog.
Garold Markle is author of Catalytic Coaching: The End of the Performance Review and No More Performance Evaluations! Gary is also founder and CEO of Energage, Inc.
Remember the 1980s computer game with the animated frog whose mission was to cross several lanes of fast moving cars? To do so successfully, he had to hop forward twice then move quickly to the right, jump back a space, leap twice forward, sashay to the left and then scurry forward two more spaces – or some other derivation of this frenetic pattern. If the person with the joystick in his hand failed to move fast enough or made an untimely decision to leap left instead of rumble right, the frog was crushed. He was sent back to his place of origin and allowed to start again, this time with big scars and bad memories. A few more of these sad scenarios and the game ended for him completely. And, as you may recall the reward for navigating successfully across five lanes of speeding traffic was more of the same – a whole new set of obstacles traveling at an even faster pace with ever more opportunity to get crushed, drown or die.
Welcome to the Frogger Economy! And this time, the game is for real.
It seems that the economic landscape has changed so completely in the last few months that the primary objective for this game of Life has become survival. Prosperity is not even a stretch goal. Most people, along with the majority of companies that employ them, are not trying to get rich. They’re literally caught in a life and death struggle to stick around long enough for the game to change back to something less scary.
The problem is most of us don’t realize that we’re playing Frogger. And if we do, we don’t know the new rules of the game. Like a deer in the headlights we deal with rapidly approaching danger by freezing in our tracks. If we can’t continue to do what we’re used to doing, we freeze and await our inevitable oncoming destruction.
So, how does one deal with the Frogger Economy? More importantly, how is the leader of a business supposed to act with such a massive rules change? Here are five ideas I’m trying to follow and recommending to those I counsel. I’d be delighted to hear yours.
1. Think small. When big things don’t sell, consider selling lots of little things. What do your customers/prospects want? What can they afford to spend? What have they been asking for that you’ve neglected? Is it possible for you to scale things so that you can sell less to more? Ten $5,000 sales produces the same revenue as one sale at $50,000. Granted, it’s a much different business model, but if no one is buying the large items, moving in this direction might keep you alive until the bigger market returns.
With budgets for training and development being slashed along with headcount a good number of our best prospects for consulting work have been forced to delay bringing us in to help them. Rather than curse our bad luck we decided to offer a train‐the‐trainer program to teach them to install the program themselves. We’re also working on ancillary products that will aid in their home‐made training endeavors. When the market changes, many will have us come back in to help them take their programs to another level. In the mean time, we’re busy and our clients are able to reap the many benefits of our program. Most importantly, we’re not dead in the water. And who knows, we may come to find that this method of introducing our program will allow us to achieve much broader market penetration when more of the traditional consulting work returns.
2. Find Near Money. In a Frogger Economy you don’t have time for a complete business makeover. You certainly don’t have time for R&D. Going to the bank to beg for money will likely consume more resources than it is likely to produce. You need to pick a plan and execute. The primary objective of the plan should be to free up cash flow. Spend less. Make more. Find things to sell.
My daughter, Shanna, is the proud owner of a new restaurant. That’s the good news. Bad news is that she took ownership during the slow season in an area hit hard by the economic downturn. Rather than devoting substantial time to creating a business plan to appeal for operating capital from a local bank (which she may or may not be able to get), Shanna is focused on ways she might create more money now. To supplement her normal traffic, she created a series of “Meal Kits” that allow homemakers to prepare healthy and nutritious meals at home in half an hour or less with minimal fuss and no leftover ingredients. In the same week she conceived of the new product line she had professionally produced commercials running on the local radio station telling everyone all about it. And she traded the radio advertising for a hosted business meeting in her restaurant. Her objective is to find enough Near Money to make it to springtime when business should pick up again. Hop! Hop!
3. Keep your cool. Realize that amidst the danger is endless opportunity. Tight rope walkers don’t look down. They certainly don’t count the jagged rocks below and calculate how long they’ll be lying unconscious before their bloody corpse quits breathing. Rather, they face forward and focus on their happy destination. Glory comes to those who cross the chasm with sense of humor intact.
As most of you know, I speak to a lot of CEO groups. I recently had the pleasure to perform workshops for three Wisconsin TEC led by a savvy veteran chair, Mr. Emeran Leonard. When I asked Emeran how he managed to keep his three groups full during such a turbulent economy, he replied, “They have never needed the group more than in these uncertain times.” In each group Leonard had a sign posted that read, “We elect not to participate in the economic downturn.” Any question why Emeran has full groups?
4. Rally your troops. Don’t toil in obscurity. Don’t fret in isolation. If you go down and your business goes down, so do the people that work with you. Let them share the sense of urgency and understand what is at stake. As Marcus Buckingham says, the best leaders “rally their people toward a more optimistic future.”
When I met with my own staff to discuss the obvious challenges that we and others are facing I couldn’t help but draw an illustration. I drew a stick figure of myself in a small boat rowing furiously upstream away from a fast approaching waterfall. Then I drew three other people in the boat with me who would go over the falls if we didn’t make it. We talked a little bit about what we all had at stake before Gail (my wife and our webmaster) insisted that I put oars in the hands of my boat mates. The picture alone provided a sense of relief. You may be the leader but you certainly don’t have to go it alone. Harness the good ideas and energy of your whole team to significantly increase your chances of survival.
5. Move! Get Hopping! Take your best shot and go. This is no time for slow decisions. Survey the land, assess the dangers and haul froggy tail. As in competitive chess, no move is a move. When time expires your competition takes over. Do something! Do something now!
Whether you like the new game of business or not is irrelevant. You can curse the skies and damn your luck, but that doesn’t increase your likelihood of making it safely to the other side. One day we’ll look at all this drama in the rear view mirror and say “Wow! That was intense!” Hopefully, we’ll be doing that with a feeling of happy nostalgia. We’ll be regaling our grandkids about how we survived the most challenging times in American business history by playing a silly game involving a hyperactive frog.
Garold Markle is author of Catalytic Coaching: The End of the Performance Review and No More Performance Evaluations! Gary is also founder and CEO of Energage, Inc.
Thursday, July 30, 2009
The Weakness Trap
by Garold L. Markle
What is the best thing to do with a weakness? According to the Gallup Poll data, the most successful managers don’t normally try to fix an employee’s weakness. Instead, they work around it. Ignore it, if possible. While this sounds counter intuitive to some, it actually agrees with what most of us have noticed in life. Consider coaching.
What would a football coach do with a short but fast player who has quick hands? Try to fatten him up and make him stronger? Of course not. The coach would place him in the defensive backfield where speed and agility are key. He would charge the small, fast guy with getting faster. Meanwhile, he’d take his biggest, strongest player and challenge him to become bigger and stronger.
“Markle! Don’t put the ball on the floor!!” That’s what my basketball coach used to scream at me. 40 years later, the words still echo in my ears. At six foot seven inches tall, I was not a very adept dribbler. When I tried to dribble, the ball would hit one of my feet almost as often as it hit the floor. On the other hand, I could rebound with the best of them. So what did the coach do with me? He asked me to stand under the basket and retrieve missed shots. Did he ask me to work on my dribbling? Are you kidding?
He actually forbade me from doing it. I got benched if I dribbled the ball, even if I did it successfully. The coach made it clear that my playing time would be determined by my ability to rebound. If I wanted to maximize my contribution to the team, I would not attempt to become some kind of well rounded version of Michael Jordan. I would emulate Dennis Rodman – the ultimate rebounding specialist.
In Catalytic Coaching we ask managers to select four “Areas for Improvement” that they want a direct report to focus on for the upcoming year. Since we compel them to do this immediately after discussing “Strengths” it‘s quite natural that people draw the wrong conclusions. Their mind thinks in parallel structure. They select four things that form the person’s competitive advantage and call those Strengths. They assume then that the next section is where they “write him up” for his shortcomings. If they follow this instinctual path, however, they will greatly reduce the effectiveness of the coaching process. They’ll fall quickly into "The Weakness Trap," spending good energy on a bad idea.
For a fully functioning employee, Areas for Improvement are more productively focused on Strengths that a coach would like to see more of. I can recall several years ago praising an executive assistant for her “Organization Skills” under the Strengths section only to request that she use these abilities more aggressively as an Area for Improvement. Rather than smile with bemusement at how I muddled my
complicated travel plans, I challenged her to take them on as one of her responsibilities. Was she deficient in travel planning? Absolutely not. She had never been asked to do it. It was, however, a wonderful way for her to enhance her contribution.
No matter what I say to managers and supervisors in coaching training sessions, people seem to miss this point. When I work with them one on one (in a ritual we call “In‐Flight Training”) it is often their biggest revelation. “I didn’t know we could ask her to do more of what she’s good at,” they’ll say, despite the fact that I made this point several times in class. Once they have this experience, however, the light comes on and they advance to a different level of coaching effectiveness.
When people tell me that coaching becomes redundant over the years, often the reason is that they’ve fallen into a rut of treating Areas for Improvement like Weaknesses. Here’s what someone told me recently. “I’ve written Thomas up as needing to work on his Analytical Skills for the last three years. I can do it again, but I don’t really think he’s going to improve.” When I asked if Thomas was worth keeping, the answer was both quick and unequivocal. “Absolutely! He produces a high volume of work.” The only thing needed here was for the coach to refocus his employee’s improvement efforts on things that were more realistic and valuable. Challenge Thomas to do more heavy lifting, just don’t assign him tasks that require heavy analysis.
The same ideas apply at home. When a child walks through the door with a report card showing five As, two Bs and one D, what do we always talk to her about? The low grade, of course. We tell her how the sub-par subject matter is critical to proper growth and development and force her to spend more time focused on areas in which she’s potentially ill equipped to excel. Instead of lecturing our mathematically‐inclined daughter on the merits of mastering English and Geography, if that’s where she’s behind, perhaps we’d be better served to encourage her to focus the bulk of her attention on Physics and Calculus, where she sits at the head of her class. After all, who cares whether the nuclear physicist that designs the first truly viable electric car can write creatively or explain haiku? And her computer or secretary can clean up her misspelled words.
So how do we avoid The Weakness Trap? Consider taking the following actions:
1. Design Around Weaknesses. Whenever possible shift roles and responsibilities to give those who work for you a chance to focus on what they’re good at and what they enjoy. Fit the job to the people and the people to the job. Not all accountants have to have identical responsibilities. The same goes for supervisors, managers and executive assistants. Few of us are universally talented. It is more important to create a team that wins through working together than to mandate that all jobs with similar titles are carbon copies.
2. Shorten Improvement Cycles. If you’ve got a direct report that has a weakness that you can’t build out of her position (for example, a manager who can’t delegate), give her a limited amount of focused attention to make the improvement. In general, if she can’t start making demonstrable progress in a one to three month period, she is not worth spending additional time on. Great sports coaches move quickly when they determine that a player’s aptitude is insufficient for a given role. Remember that “Catalytic” means speeding the pace of significant change. In business, time is money. Repurposing or replacing usually beat rewiring.
3. Focus on Strengths. Do your homework to determine what people are good at. Things they have a competitive advantage at. Identify activities that give them energy. Knowing someone’s weaknesses is valuable information for selection and placement decisions. If they’re not tall enough, fast enough, agile enough (in other words, a poor match for the position), consider making a change. If you’re going to coach them where they’re at, however, the key is to take what they’re good at and make it better. Do that and someday the Gallup Poll researchers will be writing stories about you.
Garold Markle is author of Catalytic Coaching: The End of the Performance Review and No More Performance Evaluations! Gary is also founder and CEO of Energage, Inc.
What is the best thing to do with a weakness? According to the Gallup Poll data, the most successful managers don’t normally try to fix an employee’s weakness. Instead, they work around it. Ignore it, if possible. While this sounds counter intuitive to some, it actually agrees with what most of us have noticed in life. Consider coaching.
What would a football coach do with a short but fast player who has quick hands? Try to fatten him up and make him stronger? Of course not. The coach would place him in the defensive backfield where speed and agility are key. He would charge the small, fast guy with getting faster. Meanwhile, he’d take his biggest, strongest player and challenge him to become bigger and stronger.
“Markle! Don’t put the ball on the floor!!” That’s what my basketball coach used to scream at me. 40 years later, the words still echo in my ears. At six foot seven inches tall, I was not a very adept dribbler. When I tried to dribble, the ball would hit one of my feet almost as often as it hit the floor. On the other hand, I could rebound with the best of them. So what did the coach do with me? He asked me to stand under the basket and retrieve missed shots. Did he ask me to work on my dribbling? Are you kidding?
He actually forbade me from doing it. I got benched if I dribbled the ball, even if I did it successfully. The coach made it clear that my playing time would be determined by my ability to rebound. If I wanted to maximize my contribution to the team, I would not attempt to become some kind of well rounded version of Michael Jordan. I would emulate Dennis Rodman – the ultimate rebounding specialist.
In Catalytic Coaching we ask managers to select four “Areas for Improvement” that they want a direct report to focus on for the upcoming year. Since we compel them to do this immediately after discussing “Strengths” it‘s quite natural that people draw the wrong conclusions. Their mind thinks in parallel structure. They select four things that form the person’s competitive advantage and call those Strengths. They assume then that the next section is where they “write him up” for his shortcomings. If they follow this instinctual path, however, they will greatly reduce the effectiveness of the coaching process. They’ll fall quickly into "The Weakness Trap," spending good energy on a bad idea.
For a fully functioning employee, Areas for Improvement are more productively focused on Strengths that a coach would like to see more of. I can recall several years ago praising an executive assistant for her “Organization Skills” under the Strengths section only to request that she use these abilities more aggressively as an Area for Improvement. Rather than smile with bemusement at how I muddled my
complicated travel plans, I challenged her to take them on as one of her responsibilities. Was she deficient in travel planning? Absolutely not. She had never been asked to do it. It was, however, a wonderful way for her to enhance her contribution.
No matter what I say to managers and supervisors in coaching training sessions, people seem to miss this point. When I work with them one on one (in a ritual we call “In‐Flight Training”) it is often their biggest revelation. “I didn’t know we could ask her to do more of what she’s good at,” they’ll say, despite the fact that I made this point several times in class. Once they have this experience, however, the light comes on and they advance to a different level of coaching effectiveness.
When people tell me that coaching becomes redundant over the years, often the reason is that they’ve fallen into a rut of treating Areas for Improvement like Weaknesses. Here’s what someone told me recently. “I’ve written Thomas up as needing to work on his Analytical Skills for the last three years. I can do it again, but I don’t really think he’s going to improve.” When I asked if Thomas was worth keeping, the answer was both quick and unequivocal. “Absolutely! He produces a high volume of work.” The only thing needed here was for the coach to refocus his employee’s improvement efforts on things that were more realistic and valuable. Challenge Thomas to do more heavy lifting, just don’t assign him tasks that require heavy analysis.
The same ideas apply at home. When a child walks through the door with a report card showing five As, two Bs and one D, what do we always talk to her about? The low grade, of course. We tell her how the sub-par subject matter is critical to proper growth and development and force her to spend more time focused on areas in which she’s potentially ill equipped to excel. Instead of lecturing our mathematically‐inclined daughter on the merits of mastering English and Geography, if that’s where she’s behind, perhaps we’d be better served to encourage her to focus the bulk of her attention on Physics and Calculus, where she sits at the head of her class. After all, who cares whether the nuclear physicist that designs the first truly viable electric car can write creatively or explain haiku? And her computer or secretary can clean up her misspelled words.
So how do we avoid The Weakness Trap? Consider taking the following actions:
1. Design Around Weaknesses. Whenever possible shift roles and responsibilities to give those who work for you a chance to focus on what they’re good at and what they enjoy. Fit the job to the people and the people to the job. Not all accountants have to have identical responsibilities. The same goes for supervisors, managers and executive assistants. Few of us are universally talented. It is more important to create a team that wins through working together than to mandate that all jobs with similar titles are carbon copies.
2. Shorten Improvement Cycles. If you’ve got a direct report that has a weakness that you can’t build out of her position (for example, a manager who can’t delegate), give her a limited amount of focused attention to make the improvement. In general, if she can’t start making demonstrable progress in a one to three month period, she is not worth spending additional time on. Great sports coaches move quickly when they determine that a player’s aptitude is insufficient for a given role. Remember that “Catalytic” means speeding the pace of significant change. In business, time is money. Repurposing or replacing usually beat rewiring.
3. Focus on Strengths. Do your homework to determine what people are good at. Things they have a competitive advantage at. Identify activities that give them energy. Knowing someone’s weaknesses is valuable information for selection and placement decisions. If they’re not tall enough, fast enough, agile enough (in other words, a poor match for the position), consider making a change. If you’re going to coach them where they’re at, however, the key is to take what they’re good at and make it better. Do that and someday the Gallup Poll researchers will be writing stories about you.
Garold Markle is author of Catalytic Coaching: The End of the Performance Review and No More Performance Evaluations! Gary is also founder and CEO of Energage, Inc.
Monday, July 27, 2009
Gross Reality's July 22 Show w/ Gary Markle: Empowering Your People to Empower Your Business
On the July 22nd broadcast (below) of "Gross Reality," Steve Gross discussed "Empowering Your People to Empower Your Business" with guest Gary Markle, President of Energage and author of Catalytic Coaching: The End of Performance Review.
Steve is the executive director of Business Builders Team and a founding partner of HLB Gross Collins. His radio show is dedicated to helping businesses grow and maximize efficiency while providing a positive environment for employees and clients alike. Listen live to "Gross Reality" every other Wednesday at 5 pm on America's Web Radio!
Click here to listen to Gross Reality:
Click Here for Show Notes in Word format.
Steve is the executive director of Business Builders Team and a founding partner of HLB Gross Collins. His radio show is dedicated to helping businesses grow and maximize efficiency while providing a positive environment for employees and clients alike. Listen live to "Gross Reality" every other Wednesday at 5 pm on America's Web Radio!
Click here to listen to Gross Reality:
Click Here for Show Notes in Word format.
Monday, July 20, 2009
Business Builders Team Seminar on Social Media + Business This Wednesday!
Business Builders Team's next Business Seminar is THIS Wednesday, July 22! BBT will feature Tom Lennon, who will show us how to use social media in business to maximize your business' exposure and reach. Learn how other top executives are now making social media a central player in their overall marketing scheme and how to avoid being left behind the world of new media.
Studies show that in this economy, large traditional advertising budgets are going the way of the dinosaur, while online marketing budgets continue to increase. Social Media, with its "velcro" hooks, ease of use, and mostly free features, is gaining tremendous traction in the general population. When harnessed properly, Twitter, Facebook, blogs (Blogger, WordPress), and other sites/services provide companies and individuals with new ways to increase the viral nature of their message while gaining valuable feedback from consumers.
This seminar will be on July 22 at the Terry College of Business' Executive Education Center in Buckhead directly across from Lenox Mall at 3475 Lenox Road, Atlanta, GA. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please email klaconi at grosscollins.com for more information or to reserve your space.
Studies show that in this economy, large traditional advertising budgets are going the way of the dinosaur, while online marketing budgets continue to increase. Social Media, with its "velcro" hooks, ease of use, and mostly free features, is gaining tremendous traction in the general population. When harnessed properly, Twitter, Facebook, blogs (Blogger, WordPress), and other sites/services provide companies and individuals with new ways to increase the viral nature of their message while gaining valuable feedback from consumers.
This seminar will be on July 22 at the Terry College of Business' Executive Education Center in Buckhead directly across from Lenox Mall at 3475 Lenox Road, Atlanta, GA. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please email klaconi at grosscollins.com for more information or to reserve your space.
Tuesday, July 14, 2009
Business Builders Team Seminar Next Wednesday - Social Media + Business
The next Business Builders Team Business Seminar on Wednesday, July 22 will feature Tom Lennon as speaker. He will present how to use social media in business to maximize your exposure and reach. Learn how top execs are making social media a major player in their overall marketing scheme and how to avoid being left behind.
This seminar will be on July 22 at the Terry College of Business' Executive Education Center in Buckhead directly across from Lenox Mall at 3475 Lenox Road, Atlanta, GA. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please email klaconi at grosscollins.com for more information or to reserve your space.
This seminar will be on July 22 at the Terry College of Business' Executive Education Center in Buckhead directly across from Lenox Mall at 3475 Lenox Road, Atlanta, GA. Sign-in and networking 7:30 - 8:00am; speaker until 9:30.
Please email klaconi at grosscollins.com for more information or to reserve your space.
Monday, July 13, 2009
Gross Reality's July 8th Show w/ Jeff Chernoff: Business Advice from Consumer's Choice Award
On the July 8th broadcast (below) of "Gross Reality," Steve Gross discussed the Business Strategies of the Best of Atlanta with guest Jeff Chernoff, President of Consumer's Choice Award.
Steve is the executive director of Business Builders Team and a founding partner of HLB Gross Collins. His radio show is dedicated to helping businesses and individuals survive and prosper in good & bad economic times. Listen live to "Gross Reality" every other Wednesday at 5 pm on America's Web Radio!
Click here to listen to Gross Reality:
Steve is the executive director of Business Builders Team and a founding partner of HLB Gross Collins. His radio show is dedicated to helping businesses and individuals survive and prosper in good & bad economic times. Listen live to "Gross Reality" every other Wednesday at 5 pm on America's Web Radio!
Click here to listen to Gross Reality:
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