On the December 23rd broadcast (below) of "Gross Reality," Steve Gross discussed Business Development for CPA's & Attorneys with Robin Hensley, President of Raising The Bar and author of the eponymous book and DVD, Raising The Bar: Legendary Rainmakers Share Their Business Development Secrets.
Robin was with Ernst & Young for five years and the Atlanta law firms of Kilpatrick Stockton and Swift, Currie, McGhee & Hiers in both marketing and business development roles for more than six years. She is now a business development coach who specializes in coaching attorneys and CPA's who are at the top of their game to maximize their rainmaking skills.
In the broadcast below Robin reveals varying marketing tactics for different types of services firms as well as commonalities in approach and strategy. She also touches on practical aspects of the process of marketing for professional services to accomplish concrete goals and objectives. Robin also discusses key insights from her book about common processes, building good will, networking, and relationship building that are shared by the notable subjects of her book.
Check out Robin's new blog and her new LinkedIn Group!
Steve Gross is the executive director of Business Builders Team and a founding partner of HLB Gross Collins. His radio show is dedicated to helping businesses and individuals survive and prosper in good & bad economic times.
Listen live to "Gross Reality" every Wednesday at 5 pm ET on America's Web Radio!
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Monday, December 28, 2009
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